• You are here: News

Architects face ‘constant undercutting’ and competition from non-architects

Architects are facing growing threats from competition with non-architects and undercutting by other firms as the projects market slumps

In its latest Future Trends report for June, the RIBA notes a clear 'dip in architects’ confidence' over the pipeline of work. 

The report predicts a 'precarious' and 'pessimistic' road ahead for workloads and staffing. RIBA head of economic research and analysis Adrian Malleson said the report marked a clear indication that 'the market is deteriorating' – and he warned this meant more bad news for architects. 

Malleson said a competitor-driven double whammy was threatening architects as interest rates rise and workloads plummet.

Advertisement

As the market tightens, architects are competing for work by fee reduction, and with lesser-qualified, non-architects.,’ he said.

The RIBA added that the analysis was ‘anecdotal’, based on experiences shared by practices, but one of the new wave of market disruptors backed up the findings.

Alex Depledge set up online architectural platform Resi, which was featured in the AJ's 2020 article What is the ‘Uber of architecture’? And should you be worried? The company currently has around 90 staff, including four fully-qualified architects and another four currently completing their Part 3 training.

Depledge told the AJ that her company’s ‘traffic, customer enquiries and spend with us has doubled in the last year’.

She said: ‘Malleson’s argument is correct in the sense that people are leaning further towards non-traditional, non-architects for their home improvements than ever.'

Advertisement

But she added: ‘Diagnosing that it’s down to a tightening market ... is off the mark’, arguing that the digitally led newcomers had ‘adapted fast’ to changing ‘consumer expectations’ (see Depledge’s response in full below). 

The AJ spoke to a number of small practices who also confirmed the emerging twin trends.

Ben Stephens, founder of Rutland-based PASTE Architects, said his practice had been mired by ‘constant undercutting’, and recently been beaten on fees for several bids.

I have seen from experience that larger firms lower their fees to get jobs to give their employees work, even if it will be a small hit to their finances,’ he said.

He added that he had also dealt with clients who ‘are sometimes not aware that they are employing non-architects [because it] is easy to call yourself an architectural designer with no qualifications’. He said some had come to PASTE for a costly rework of projects after ‘not realising they employed a non-architect in the first place’.

Nor is competition for jobs the only challenge posed by non-traditional firms.

Alex Nikjoo, director of London-based architecture and interior design practice NIKJOO, told the AJ: ‘We’ve recently experienced a client looking to use less experienced non-qualified designers for early concept stage design work to keep the consultant fees down, then seeking our help to deliver technical design, tender and construction stages.’

He said that while there was generally ‘a well-developed concept design and stage 3 package, with an understanding of the technical issues’, sometimes in these second-hand projects, the fundamentals have not been considered – stairs working, wall and roof construction thicknesses, etc’. 

Smaller firms admit they are struggling to stand their ground on fees, in the face of rising interest rates and increasing ‘pushback’ from clients. Nikjoo said he had been ‘hesitant to increase fees too much in case we lose out to other companies willing to do the work for less’. 

But Gagarin Studio director Gayle Appleyard warned against fee reduction, saying ‘project fees have to stack up and make commercial sense as a priority’. 

She told the AJ: ‘If a client wants us to reduce our fee then the scope of work would also need to be reduced to ensure high-quality projects are deliverable’. And she said that her practice opts to manage risk by ‘working across a variety of scale and typology of work’, and ‘accepting that we won’t win every job’. 

The RIBA Future Trends permanent staffing index has nosedived from 5 points to -1, with smaller practices they they expect their staff levels to decline due to low confidence in future workloads (overall, 21 per cent of practices expect workloads to decrease, and 13 per cent expect to have to shed permanent staff in the next three months).

Meanwhile, the RIBA Future Trends report found medium (11+ staff) and large (50+ staff) practices generally remain optimistic about future workloads and staffing levels.

It reports 23 per cent of practices expect workloads to increase in the next three months. The RIBA said this reflected confidence in medium and large practices, which generally ‘continue to expect an increase in permanent staff’.

Jimmy Bent, managing director at architectural and design recruitment specialist Bespoke Careers, said: ‘It’s definitely a market of two halves at the moment. Some large firms have made redundancies but we’ve seen a real uptick in hiring recently – new vacancies were up 25 per cent from May to June, and July is following that trend.

‘The unsteady market has meant some great candidates are now looking for work but they are being quickly snapped up by companies who are hiring, often with multiple offers. Contract workers also continue to appeal to firms due to uncertain workloads.’

‘Traditional architecture practices have been slow to transition’

Alex Depledge, founder of online architectural platform Resi, offers her side of the story 

Malleson’s argument is correct in the sense people are leaning further towards non-traditional, non-architects for their home improvements than ever. But I think diagnosing that it’s down to a tightening market [and that there is] a lack of talent among non-architects is off the mark. 

For a start, describing highly experienced designers with more than five years experience in residential architecture as non-architects is insulting and reductive. Perhaps it would serve Malleson better to question why public perception of architecture as a practice next to experienced designers has shifted. Have people recognised that, when it comes to their homes, their big ideas can be achieved with an innovative designer to an equal – if not even sometimes better – standard to certified architects? Maybe, but that doesn’t even get to the crux of it. 

Malleson also fails to establish why disruptive companies like Resi are able to dominate the market – it’s not just wanting honest fees and tight turnarounds. Like all areas of life and business now, what people really want is a product they can trust that’s there to make their lives easier.

Traditional architecture practices have been slow to transition to a more digital model and resistant to diversifying their product offer. This lag has created gaps in service that don’t feel sympathetic to consumer expectations – for example, the stress and confusion that can come with planning your build or finding the right tradespeople for the job. As a rule of thumb, these inextricably interlinked aspects of construction have been kept fairly separate. We recognised that chasm and adapted fast. We recognise that home renovations are stressful enough as it is without having to call three or four different companies each time you want some insight into your progress. 

People’s lives seem busier than ever, and companies that want to thrive need to offer an accessible digital platform to have a chance of keeping up. We’re genuinely ahead of the curve in this sense and the feedback we get from customers is fantastic. The nature of the platform means we don’t have to be on-site all the time, causing disruption; it means we can work around people’s schedules. And it really matters to people that the company they choose works with them, not against them – and alongside our fantastic designers, surveyors and planners, that’s why we’ve ended up doing over 7,000 projects in a short space of time.

We [are also working on] more and more complex projects. I know that people see Resi as rear extensions but in the last two years we have seen more complex, high-end work coming our way as customers trust us more and more and see that we produce outstanding work – and the platform is very accessible to boot.

‘A key challenge is not the architectural but the technical design - a “digital model” does not somehow circumvent this’

Argues Peter Drummond, architect and RIAS chair of practice

A key challenge is not the 'architectural' but rather the 'technical” design': ensuring that the structure is buildable and complies with building regulations. That work rarely grabs the headlines but is a critical part of our work if we are to avoid repeating past mistakes

If a firm – be they architects, technologists/technicians, surveyors, or engineers  – cut their fees to the level where this vital part of our work cannot be done properly then there will inevitably be problems down the line. A “digital model” does not somehow circumvent the work of checking manufacturers’ technical information, cross-referring to BBA or other certificates, ploughing through British Standards, and then carrying out the necessary QA procedures. This is especially important given the enhanced duties set out under the Building Safety Act or under the proposed Scottish Compliance Plan regime.

My concern is how those extolling a more cost-effective approach resource this critical element of the project? Is it all going to Design & Build or CDP, which merely shifts the cost (and risk) elsewhere, the consumer ultimately gaining little? Is there greater use of standardised and/or relatively simple construction details and if so what does that mean for bespoke solutions? Are the firms in fact producing production information at all? Or are they focussing on the relatively straightforward small domestic market instead of the sort of complex project work which has traditionally been the domain of the chartered architect?

You might also be interested in…

4 comments

  1. I don’t understand, the comment from Resi talks about non-architects as if including themselves in that. But their website very clearly refers to ‘our architects’. So are they architects but appointed through a different model or are they not architects at all? I don’t follow.

  2. ‘describing highly experienced designers with more than five years experience in residential architecture as non-architects is insulting and reductive’. if they described themselves as Architects they would be breaking the law. To suggest otherwise is insulting to Architects and the min 7 years spent qualifying. To suggest that it takes a minimum of 7 years is bonkers and a 5 year apprenticeship leading to a qualification as an architect may be a better way of saying this.

  3. Just because someone worked in healthcare for 5+ years, it wouldn’t make them a doctor. The title comes with a lot of rigorous learning and examination, just as being an architect. The distinction between someone with a qualification and someone without is valid.

  4. Protecting the architect title means zero if the role can be undertaken by anyone who wishes. ARB needs power to protect the function not just the title. In France all contracts valued at more than £150k need an architect’s signature, maybe that’s worth looking at.

Leave a comment

or a new account to join the discussion.

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.